Frank Ascone

Accomplished creative/marketing/communications director, operations manager and technical innovator. Broadly adept relevant to all aspects of project management, creative design, and program development process. Leadership qualifications include conceptualization, competitive analysis, requirements identification, team participation, client interaction, executive presentations and business planning.

Profitable development and execution of successful consumer product launches, high-impact marketing initiatives and business plans; ensure rapid delivery of high-growth revenue results and greater market penetration.

Experience includes Internet/Intranet/Extranet (Web 2.0), Graphical User Interface (GUI) and user experience design and development. Proficient in all major graphic and web design/development software. Possesses strong technical knowledge of hardware and software (PC/MAC). Participated in design studio and web production management, advertising and graphic design, packaging design and construction, and illustration and animation. Expertise in pre-press production (PC/MAC), packaging design and construction, and digital and film photography. Experience with Information Architecture, Front-end Engineering, Search Engine Optimization (SEO) and Graphic Design, Illustration and Animation.



January 2012 - Present

• J.P. Morgan Chase - New Access Banking Portal

• Designed and enhanced features for an expansive corporate banking and funds management portal.

• Lead several design initiatives in Payments, Common Services and Reporting teams. Work collaboratively with product, business systems and technology partners to execute diverse functionality.

• Worked with Global Standards team to streamline and improve user interaction models and internal workflows.

• Participated in user testing and analysis.



December 2009 - January 2012

• Designed, developed and maintained corporate B2B and B2C eCommerce websites.

• Create HTML code and GUI (Graphical User Interface) design that insure cross-platform and cross-browser compatibility.

• Simplified the website development as the liaison between business and development departments.

• Managed ongoing operations of the in-house web and graphic design departments. • Directed design and production of web sites, advertising and promotional material, catalogs, brochures, packaging, product design and development. • In charge of the Design Department and fully responsible for all design, development and production of web sites, advertising design, packaging design, catalogs, brochures, etc. Single-handedly designed and developed the company’s new brands, Keranique, Luminique, DNA and Instant Effect. Website environment consisted of ASP, JavaScript, HTML, DHTML, XHTML, CSS, SEO, Flash and PhotoShop.

• Coordinated all aspects of brand management and creative direction for the visual identity, electronic and print communications of this marketing firm. Responsible for the hiring, management and training of all members of the company’s internal graphic design and copy writing teams. Established and maintained effective relationships with a network of external vendors. Conceptualized marketing and branding strategy for multiple product lines. Responsible for corporate visual identity and branding initiatives. Deployed expertise in carrying out projects from conceptualization and development through final execution, across multiple media channels (print, direct mail, website design, email design, landing pages, e-commerce, marketing/promotional materials, and television). Trained and motivated designers, consultants, and vendors to comply with all project requirements, improve quality control and ensure competitive pricing. Planned and conducted highly persuasive creative, marketing and communications presentations.

• Diverse technical knowledge, contributed broadly relevant to developing innovative products, processes and solutions, development of proactive strategies, execution of superior assignments, acclimatization of changes in technology and establishment of procedural efficiencies.

• Contributed strategic and tactical marketing experience, brand development, multi-channel creative production (TV, radio, print, web, mail, catalogs, blow ins, product packaging and more).



January 2009 - December 2009


• Produced substantial profits and increased company’s sales by millions of dollars by completely redesigning and upgrading all of the corporate promotional and packaging material. Developed brochures, packaging, product design and development. Outlined software and hardware requirements for the creation of the state-of-the-art in-house Design Department.



July 2008 - January 2009

• Senior manager of visual production staff in New York City and Cleveland, Ohio

• Responsible for meeting project milestones and delivery dates for all aspects of production and product design, including websites, templates, multimedia, and new media.

• Managed multiple projects and tasks including development and analysis of budgets, creating and implementing effective training procedures, efficiently utilizing talents of staff, motivating team to optimal performance, conceptualization, scheduling, analysis of procedures, identifying critical gaps and establishing more effective procedures, client coordination, routing of proofs, supervision of typesetting, overseeing production by internal groups and outside vendors, researching and introducing innovative alternatives to significantly reduce volume of printed materials and associated costs, (web design, e-docs, digital magazines, HTML emails, interactive multimedia Flash presentations, USBs and CDs), conceiving and executing innovative new products, provide tactical executions of layout and design

• Developed appropriate criteria for establishing and executing a firm-wide “green” initiative. Introducing environmentally responsible alternatives to traditional printing, including digital alternatives, use of appropriate inks, use of paper stocks made from recycled materials, utilizing chlorine free materials, and choosing environmentally responsible vendors.

• Responsible for overseeing the conception all ad-hoc designs, including logos, presentations, new templates, new designs, cover art, etc. Conceptualize new digital imagery for cover art and presentations. Liaise effectively with departments and vendors.

• Expertise in various final delivery mediums (print, digital). Maintain effective relationships with staff, clients and vendors. Strong management skills and attention to detail for tasks requiring multiple and innovative deliverables.



Sept 2000-July 2008

• Senior manager accountable for supervision of all aspects of production and product design for all U.S equity departments. Production vehicles including printed materials, websites, research templates, multimedia, and new media. Responsible for the redesign of all CIBC World Market equity products. Extensive involvement a propos to new research web-based template.

• Responsible for the complete redesign of the front-end GUI, back-end functions and architecture for the CIBC World Markets intranet and sites. Conducted in-house staff training on the use of web design and development tools for the advance and rapid development of the dynamic web applications (front -end). Implemented site wide search engine. Environment consisted of HTML, DHTML, CSS, PhotoShop and DreamWeaver.

• Day-to-day management responsibilities included establishing effective training procedures, hiring and training staff, negotiating vendor contracts, developing and managing budgets, establishing procedural efficiencies, quality improvement and implementation of any necessary remedial actions, liaising collaboratively with staff and vendors to identify quality and distribution insufficiencies, acclimatizing changes in technology, engaging staff members in skill advancement opportunities, such as seminars and classes, to develop staff potential and utilize skills efficiently.

• Responsible for executing firm-wide branding initiative, ensuring that brand standards are adequately and effectively conveyed, establishing a stronger visual continuity of our brand firm-wide.

• Managing multiple projects, conceptualization, budgeting, scheduling, client coordination, routing of proofs, and supervision of typesetting, production by internal groups and outside vendors.

• New media projects, including web design, conceptual art, and multimedia presentations and CDs. Extensive analyst/associate collaboration.

• Responsible for analysis/negotiation of vendor contracts. Established relationships with highly proficient and cost effective vendors for the firm-wide printing of research materials. The associated cost savings was estimated at 71%.

• Conceiving and delivering innovative new products for research analysts. Introduced concept of substituting obsolete daily/weekly ascii text emails with an enhanced html email, a format that was favorably received by clients. Implemented utilization of the new email system for the entire department. Creating all interactive multimedia Flash presentations for the conference department and other one-off presentations for analysts.

• Managed team responsible for all ad-hoc designs for analysts as required (logos, presentations, new templates, new designs, cover art, etc.) Conceptualize new digital imagery for cover art and presentations. Liaise capably with staff, vendors and research department.

• Effectively applied current CIBC colors and logo to all research products.

• As senior manager, executed initiative to convey a stronger visual continuity between various products, improving uniformity in layout and design wherever possible.



July 1995 - September 2000

• Managed and developed desktop publishing group for the U.S. Equity Research department. Under my supervision, this department expanded globally to process Latin America, Fixed Income, Economics and Convertible research, and support approximately 275 analysts, associates, and assistants. Hired and trained new staff.

• Daily management responsibilities included hiring and training staff, creating and implementing training procedures, identifying and meeting project milestones and delivery dates, developing staff potential via classes and other learning opportunities, improving process by establishing procedural efficiencies, quality control via root cause analysis and associated remedial actions, identifying and remedying quality and distribution insufficiencies, analyzing and interpreting vendor cost data, and renegotiating vendor contracts for improved quality and reduced costs, and purchase of all hardware and software for department.

• Successfully directed the execution of advanced report templates including manuals, training, and support.

• Liaise collaboratively with production heads and designers overseas to recognize and reflect appropriate branding standards, redesigning all reports firm-wide to achieve a uniform global standard.

• Manage multiple tasks and projects, including conceptualization, budgeting, scheduling, client coordination, electronic publishing, routing of proofs, supervision of typesetting, and production by internal groups and/or outside vendors. New media projects including web design, conceptual art, and multimedia presentations and CDs. Extensive analyst/associate interaction.



August 1992 – July 1995

• Responsible for the design of all creative publications and slide presentations required for domestic and foreign clients, as well as internal marketing materials to facilitate sales.

• Liaison controls for executives, in-house print shop and outside vendors. Quality control of all aspects of printed material and slide presentations.

• Responsible for supervising and training junior designers and interns, coordinating printed material on a day-to-day basis with print shop and outside vendors.

• Circulate materials through Lotus Notes to Morgan executives, clients, and abroad.

• Assist in month-end process for cash client reports, including the reconciliation of cash, the calculation of gains, accretions, amortization and returns for both the book and market values.